Podcast Sponsorship
Reach the people building the future of advice
Weekly conversations on AI and WealthTech — for the advisors, founders, and operators shaping wealth management.
Hosted by Mark Heynen (co-founder, Knapsack AI) and James Cantwell (WealthTechSelect).
Sponsor an EpisodeA small audience of exactly the right people
AI for Advisors isn't a mass-market show, and that's the point. Its listeners are concentrated in the exact demographic WealthTech and AI companies spend heavily to reach: senior, US-based, professional decision-makers who choose to spend real time with in-depth conversations about the tools reshaping their industry.
The guest list tells you who's in the room — recent guests include:
Why this audience converts
The engagement signals point the same way. Roughly 43% of podcast discovery comes from active search — people are looking for AI-and-advisor content, not stumbling into it — and impressions turn into plays at a 9.4% conversion rate, well above the norm for the category. This is an intent-driven audience that treats the show as a resource.
Natural fits: WealthTech and advisor-software vendors; custodians, TAMPs and platforms; AI and SaaS providers serving wealth management; and consultants in M&A, succession, and startup growth targeting this market.
How a sponsorship works
One sponsor per episode, in two clean placements: a ~30-second host-read spot near the top of the episode, and a "brought to you by" read at the close. That's it. There's deliberately no mid-roll — we don't interrupt the conversation partway through, because the depth of these episodes is exactly why the audience stays for the better part of an hour.
What's included
- ✓A ~30-second host-read spot, positioned near the episode open.
- ✓A "brought to you by [your brand]" read at the close.
- ✓Distribution everywhere the episode publishes: YouTube, Spotify, Apple Podcasts, iHeart, Overcast, and the web.
- ✓A mention and link in the episode show notes — with an optional discount code.
- ✓Evergreen placement: your spot lives in the episode permanently and keeps earning listens as the back catalog is discovered.
Packages & pricing
Single episode
30-sec spot near the open + a "brought to you by" read at the close.
5-episode package
The same placement across five episodes.
Host-read only — no mid-roll. One sponsor per episode. Prices in USD.
What one episode realistically reaches
Straight talk, because it matters more than a big number: a new episode draws roughly 75–80 podcast downloads in its first week and keeps accruing for months — marquee episodes have passed 500 downloads and 95 hours of listening apiece. Each one also posts to YouTube, and short clips cut from it have reached over 1,000 views on their own. You're not buying a stadium; you're buying a room full of the right people, and a spot that keeps working long after it airs.
Sponsor an episode
Reach out to reserve a date or put together a multi-episode run. We'll confirm fit and dates, then get you on the show.
Prefer email? Reach James Cantwell directly at james@wealthtechselect.com.
Download the one-pager (PDF)AI for Advisors with Mark Heynen & James Cantwell · Audience figures from YouTube Studio and Spotify for Creators, through July 2026.